Andrew Lazarow is an award-winning interactive designer currently leading the LAB at Rockwell Group.

Andrew’s approach to crafting visual narratives was developed while designing performances on and off Broadway to remind others: you are not alone.

Over time that evolved into creating spaces that help people feel seen for all of who they are. That what is possible, remains to be seen.

Those insights formed the foundation of his work across high-end restaurants, corporate lobbies, branded experiences, immersive environments, and exhibitions.

Grounded in defining the emotional core of each project, Andrew’s process brings diverse stakeholders into alignment to deliver experiences that resonate both visually and strategically.

Recent projects with the LAB include: COTE Las Vegas; the Bristol Myers Squibb laboratory in Cambridge, Massachusetts; Illuminarium Experiences; the FUTURES exhibition within the Smithsonian Arts and Industries Building; the Harvey Fierstein Theatre Lab at the New York Public Library; the Museum of Broadway; amenity spaces for 550 Madison; and a new, immersive MICE approach in Macau.

His work before Rockwell includes digital facades in Times Square, designs for retailers such as Tiffany & Co., shows on and off-Broadway, and works for the Dalai Lama

A graduate of Williams College, Andrew taught design at New York University, where he also received his Master's.

For live performance inquiries please contact Mark Sendroff from Sendroff & Baruch at msendroff@sendroffbaruch.com or (212) 840-6400

For experience design inquires please contact Andrew via the Lab at Rockwell Group.