Andrew Lazarow primarily works as the Studio Leader of the LAB at Rockwell Group. An award-winning interactive designer, he draws on his extensive experience in the theater industry to craft captivating narratives and experiences that transport audiences to new worlds engaging their senses and emotions.

Andrew leads the LAB and its compelling branded experiences, immersive environments, exhibitions, and pop-ups. Recent and current projects include: FUTURES at the Smithsonian Arts and Industries Building; the Harvey Fierstein Theatre Lab at the New York Public Library; the Museum of Broadway; a new immersive theater for Norwegian Cruise Lines; and Illuminarium Experiences.

Before joining Rockwell Group he was a Senior Designer and NBBJ's experience design studio, ESI Design where his favorite projects included: WarnerMedia's new HQ in Hudson Yards, MLB's new HQ in midtown Manhattan, and the digital facade of the Barclays building in Times Square.

Andrew's most recent theatrical work includes: MY VERY OWN BRITISH INVASION, and an international tour of KINKY BOOTS both directed by Jerry Mitchell. Other recent credits include: Broadway: HEAD OVER HEELS, and THE TERMS OF MY SURRENDER directed by Michael Mayer. Off Broadway credits include: BROOKLYNITE, ONCE UPON A MATTRESS (Hewes Theater Design nom.), HOUSE FOR SALE, and PRIVACY (interactive technology consultant). Other favorite designs include the world premieres of Andrew Lippa’s I AM ANNE HUTCHINSON and I AM HARVEY MILK, and ETERNAL, an ongoing installation by Daniel Fish that has been shown in New York, Canada, Holland, Belgium, Portugal, and Brazil.

Andrew has also designed arena events for His Holiness the Dalai Lama, non-profits around the country, and retail products for companies in the US and Europe most recently working on the windows at Tiffany & Co's flagship store on 5th Avenue.

He has been recognized by Apple for “Outstanding Achievement in Film,” and received a grant from Google to develop new approaches to interactive video at NYU’s Tisch, where he is also an adjunct professor. Andrew graduated cum laude from Williams College and received his masters from NYU’s Tisch in Interactive Telecommunications.

For live performance inquiries please contact Mark Sendroff from Sendroff & Baruch at or (212) 840-6400

For experience design inquires please contact Andrew via the Lab at Rockwell Group.